History

It was my intention to start  a blog that was focused on my journey as a Crochet Entrepreneur but time did not permit. The recent and rapid changes as a consequence of COVID – 19 brought me to the realisation that I needed to start to  start writing, documenting and share on how I pivoted my crochet business as a consequence of the COVID-19 pandemic

I started my crochet based business – Simply Crochet  in 2016. At the time it was focused on the sale of crochet jewelry and bags. As the business grew the focus changed to include a focus on jewelry,  special order items and teaching crochet classes. At the beginning of  2020 I was working on converting  my  Beginner Course,  to an online self- paced training format. It was never my intention to convert all my courses  to online courses or to develop new online courses. THEN  CAME COVID – 19!!!!!.

Challenge

I was therefore faced with the dilemma of  reduced income over the period when my country was in lock down. This  also coincided with the time where I would usually be delivering training. My choices were to:

  1. Find a way to pivot my business during this time or to
  2. Face temporarily shutting down of my business for three months or more

The Solutions

I started  by looking at one of my other courses which I thought could only be delivered face to face. I realised  I could replace the face to face components  of the course with videos. This meant I could  and deliver the course  synchronously ( real-time training) via Zoom. Additionally I was approached about delivering the Beginner Crochet course synchronously via Zoom which I  also started to do.

Prior to COVID,  I packaged and sold items needed by persons interested in learning to crochet into Starter Kit.  With the nationwide closure of all non- essential stores these kits were sold to persons  interested in learning to crochet.

That covered my existing courses.  I then asked myself the question. What new courses could I deliver online???. I came up with the idea to run Crochet Craft sessions for children via Zoom. Materials could be shipped to participants via the post.  Further to this  I am also presently working on a Crochet Dolls workshop for delivery in August.

Of course I had to continue crocheting but not necessarily jewelry because socialising was no longer a priority.  I therefore decided to sell masks (but only special order) as well as mask ties.

In Summary

This approach kept my business generating money over the COVID – 19 shut down:

  1. Converting  existing services to  formats suited to the online environment.
  2. Developing new services  for the online environment.
  3. Responding to customers requests for additional services.
  4. Selling complimentary products to support delivery of online services.
  5. Assessing what is presently needed based on the changing demands of the environment
  6. Selling products based on the identified  needs
  7. Providing a cash on delivery option.

Going forward I will be using this model to continue to scale my business. The focus will be on delivering online services internationally.

I hope you found this information  on how I pivoted my crochet based business useful. If you would like to make similar changes to pivot you crochet based business you can send me an email  to simplycrochet1@gmail.com

To access my online courses: https://simplycrochettt.com/crochet-classes

For some other helpful insights on moving your business forward https://crochetpreneur.com/selling-crochet/