It was my intention to start a blog that was focused on my journey as a Crochet Entrepreneur but time did not permit. The recent and rapid changes as a consequence of COVID – 19 brought me to the realisation that I needed to start to start writing, documenting and share on how I pivoted my crochet business as a consequence of the COVID-19 pandemic
I started my crochet based business – Simply Crochet in 2016. At the time it was focused on the sale of crochet jewelry and bags. As the business grew the focus changed to include a focus on jewelry, special order items and teaching crochet classes. At the beginning of 2020 I was working on converting my Beginner Course, to an online self- paced training format. It was never my intention to convert all my courses to online courses or to develop new online courses. THEN CAME COVID – 19!!!!!.
I was therefore faced with the dilemma of reduced income over the period when my country was in lock down. This also coincided with the time where I would usually be delivering training. My choices were to:
- Find a way to pivot my business during this time or to
- Face temporarily shutting down of my business for three months or more
I started by looking at one of my other courses which I thought could only be delivered face to face. I realised I could replace the face to face components of the course with videos. This meant I could and deliver the course synchronously ( real-time training) via Zoom. Additionally I was approached about delivering the Beginner Crochet course synchronously via Zoom which I also started to do.
Prior to COVID, I packaged and sold items needed by persons interested in learning to crochet into Starter Kit. With the nationwide closure of all non- essential stores these kits were sold to persons interested in learning to crochet.
That covered my existing courses. I then asked myself the question. What new courses could I deliver online???. I came up with the idea to run Crochet Craft sessions for children via Zoom. Materials could be shipped to participants via the post. Further to this I am also presently working on a Crochet Dolls workshop for delivery in August.
Of course I had to continue crocheting but not necessarily jewelry because socialising was no longer a priority. I therefore decided to sell masks (but only special order) as well as mask ties.
This approach kept my business generating money over the COVID – 19 shut down:
- Converting existing services to formats suited to the online environment.
- Developing new services for the online environment.
- Responding to customers requests for additional services.
- Selling complimentary products to support delivery of online services.
- Assessing what is presently needed based on the changing demands of the environment
- Selling products based on the identified needs
- Providing a cash on delivery option.
Going forward I will be using this model to continue to scale my business. The focus will be on delivering online services internationally.
I hope you found this information on how I pivoted my crochet based business useful. If you would like to make similar changes to pivot you crochet based business you can send me an email to email@example.com
To access my online courses: https://simplycrochettt.com/crochet-classes
For some other helpful insights on moving your business forward https://crochetpreneur.com/selling-crochet/